Employer branding
Candidates
that you would otherwise miss.
A job vacancy tells what you are looking for.
A film shows what you are.
Most job vacancies look alike. Dynamic team, challenging job, market-conform salary. If someone is unsure between you and another company, they won't find anything in that text to make a decision.
What does decide: how things look at your place, who walks around, how people communicate with each other. You can't write that, you have to show it.
What you get.
- A film of one to two minutes about working with you.
- Short clips per position or per department, to accompany your job vacancies.
- Colleagues telling their own stories, not a director talking about them.
- Vertical versions for social media, where candidates are today.
- Images that also serve on your job page and at fairs.
- Material that lasts for years, because your building and your work change slowly.
So it goes.
What customers usually ask first .
That doesn't have to be. Authenticity works better here than shine. A candidate who sees where they are going and still applies, stays longer than someone who is surprised on their first day.
Not the management, but the people who do the work. Someone who has been working there for two years is more credible than someone who has been there for twenty years, because candidates can identify with that.
On your job page, with your job vacancies, on social media, at job fairs, and in the confirmation email to applicants. The last one is often forgotten and works surprisingly well.
Usually three to five years. If you frequently change staff, choose images that emphasize the work rather than individual faces.
This belongs
too with it.
Corporate film
The film that you show at trade fairs, in your reception area, on your homepage, and in a quote.
Interview and testimonial
A satisfied customer or an enthusiastic employee convinces more than any slogan.
Aftermovie
An open house, a jubilee, a trade fair, or a team day.
Reel
Vertical video made for the scrolling thumb.
Drone
A site, a construction site, a building or a landscape from the air.
