Logo
A mark
that works everywhere.
A logo must primarily be recognizable, not beautiful.
The most beautiful design is worthless if it becomes unreadable on a delivery van driving by, or if it disappears when someone sets it as a profile picture.
That is why we do not start from taste, but from usability. Where will it be placed, how small, on what background and in what company? From those questions, it naturally follows what works and what doesn’t.
What you get.
- Two or three directions, each with an idea behind it.
- The chosen direction fully developed.
- Variants for light and dark, for wide and for square.
- A version in one color, for engraving, embroidery and stamps.
- All file formats that a printer and a web developer request.
- The rules for use: minimum size and free space around.
So it goes.
What customers usually ask first questions.
Three to five weeks, of which a large part is waiting for feedback. Those who decide quickly are done sooner.
Two or three directions. Showing more doesn't help, because then it's chosen based on the flavor of the day instead of what works.
Often not. Throwing away a recognizable logo costs you years of established recognition. Sometimes a refresh of the shape, color, or font is sufficient.
That often happens. We can redraw the logo so that you have nice files again, without changing the appearance.
