Copywriting
The texts that remain: your homepage, your service pages, your product texts, your job postings, and your brochures. Written in your voice, structured around the questions your customer really asks and immediately ready to be found.
Words that deliver work.
Texts for your website, your blog, your newsletter, and your ads. Written for your customer, structured so that Google and the AI assistants find you.
Market leader in total solutions with quality high on the agenda.
This is how most company texts sound. Four sentences in, a visitor still doesn't know what you are selling, and by then they are already gone.
Good text does the opposite. It states in one sentence what you do, it answers the question that the reader really has, and it lets them know what they should do now. That seems simple, but it is not.
Recently, something has been added. AI assistants get their answers from text. Those who write clearly and structured get quoted. Those who write in hollow words simply do not exist.
If no one reads it,
it does not exist.
Two types of work, the same starting point.
First know who has to read it. Only then we start writing.
Blog
The texts that make you more visible month after month. Answers to the questions your customers ask you on the phone, written so that they also appear in Google and in the AI assistants. One good article per month works better than ten hasty ones.
So writing we.
Writing is the last thing we do, not the first.
Text that is also found.
A copywriter writes beautifully. An SEO agandcy writes to be findable. Those two sit at the same table with us and you can tell by the result.
Every text starts from a search term and a question, but reads as if one person is telling it to another. That is exactly what search engines and AI assistants reward today.
See also online marketing en websites and webshops.
- Each page has one clear question and one clear search term.
- A FAQ per page, because that's what an AI assistant likes to cite the most.
- Titles and descriptions are provided, not invented afterwards.
- The same voice across your site, your social, your newsletter, and your videos.
Writing is cutting.
That second one in particular.
- vote across all your channels
- feedback round standard
- Written in Flemish
- active in the whole country
What customers usually ask first questions.
In Dutch, but with Flemish word choice and sentence structure. A Flemish reader immediately hears when a text is written in the Netherlands and that costs trust without him being able to say why.
Yes, through permanent translators who write in their native language. A translation machine is not sufficient for texts that you need to sell.
Enough to fully answer the question and no more. For a service page, this usually amounts to seven to a thousand words. Stretching the text to reach a certain number works against you today.
We use tools where they save time, for example in research and in a first draft. But every text that goes out to you has been written or thoroughly revised by a human. A text that just comes out of a machine is recognized by your reader and Google as well.
One solid article per month does more than four hasty ones. More important than the frequency is that each article answers a real question from your customers.
Usually not in advance and that is often an advantage. We ask the questions your customer is asking. We take the jargon from you and you check if it's correct.
Of course, they are your texts. Do ask us to take a look if you rewrite large sections, as the structure is often tied to the findability.
The way your company sounds: formal or casual, technical or simple, subtle or outspoken. We document this in a few guidelines so that everyone at your company writes in the same way, even when we're not there.
Content works best together with.
Websites
The place where everything comes together and where the request comes in.
Online marketing
Ensuring that you are found at the moment someone is searching.
Social media
Stay present where your customer spends their time.
Video
Image that sticks, from corporate film to reel.
Photo
Your company, your team, and your products at their best.
Corporate identity
One line in everything, from your logo to your invoice.
