Brandbook
Colors, fonts, sizes, and margins, plus the templates that your team can continue to use. So that it is correct when we are not there.
The agreements
on paper.
A corporate identity falls apart on the day someone else creates something.
As long as one person designs everything, it stays consistent. But then a colleague creates a presentation, a supplier makes an advertisement, and a new employee creates a poster for the open house. Three different blues, three different fonts.
A brand book solves that without anyone having to check. The agreements are in it and the templates are ready, so the right way is also the easiest.
What you get.
- The colors with their codes for screen, print, and lettering.
- The fonts with their application: titles, body text, and exceptions.
- Rules for the logo: minimum size, clear space, and what is not allowed.
- Examples of good and bad application, because that works the fastest.
- Templates for presentations, quotes, letterheads, and social messages.
- One file that you can forward to any supplier.
So it proceeds.
What customers usually ask first questions.
Just then, because with ten people everyone occasionally makes something. It doesn't have to be a thick book: ten pages with the colors, the fonts, and the templates are often enough.
The corporate identity is the design itself. The brand book is the manual that goes with it, which allows others to work with it without breaking the appearance.
That's exactly the point. Sending one file to a printer, a stand builder or an external designer saves half an hour of explanation each time and prevents discussions.
Occasionally, when there is an application added that is not yet included. That is usually a small addition, not a new document.
