Tiktok
Rough works
better than smooth.
Here it helps that you are not an advertising agency.
On TikTok, what is real scores. A polished video with voice-over gets scrolled past, while a colleague who explains how a machine works in twenty seconds gets viewed thousands of times.
This makes the channel unfairly advantageous for companies that make, repair, or build something. What is routine for you is a peek behind the scenes for the rest of the country.
What we do.
- Figuring out what is interesting to show in your company, even if you just find it ordinary.
- Short vertical snippets, quickly shot, without the operation coming to a halt.
- Subtitles and an opening line that makes it clear what it’s about in two seconds.
- A rhythm that is achievable, because here frequency counts more than anywhere else.
- Advertisements when you want to reach a specific group.
- Linking to your job vacancies, because that is where the profit lies for most companies.
This is how it proceeds.
What customers usually ask first questions.
For direct sales, usually not. For personnel, yes, and that is a bigger problem for many companies. Those who show what it looks like for them get candidates who would never have applied through a classic job posting.
It works best with real people, but no one is obligated. There are plenty of topics where you only show hands, machines, or the result.
The age group has significantly widened in recent years. But it's true: if all your customers are over fifty, you might better spend your time on Facebook and LinkedIn.
More often than on other channels. A few times a week is a reasonable starting point. That is why we work with a stock of fragments instead of one by one.
