Landing page
One page
one goal.
A campaign deserves more than your homepage.
Whoever clicks on an ad has a certain expectation. If that person lands on your homepage, they have to start searching again. That's the moment when half drop off and your advertising budget evaporates.
A landing page takes over that expectation. The same promise, the same tone, and one thing to do: call, fill out or order.
What you get.
- One message that aligns with the ad the visitor comes from.
- No menu and no detours, so there is only one direction left.
- A form with as few fields as possible.
- Proof on the page: numbers, a testimonial or a reference.
- Measurement of every request, so you know what your campaign costs per customer.
- Easily replicable for the next action or another target audience.
This is how it proceeds.
What customers usually ask first questions.
Because your homepage has to do ten things at once. A visitor coming from an advertisement only wants one. A separate page almost always generates more requests for the same budget.
Some days, if the message and the image are ready. That's why landing pages work well for actions with a short lead time.
Yes. Two versions with a different title or a different image will teach you more in a few weeks than a month of meetings.
You choose that yourself. Some pages stay up for years, others we take offline and keep ready for the next action.
