Copywriting
Texts that
remain.
Most business texts are written for management.
They start with the founding, continue with the values and only reach what is being sold in the third paragraph. By then, a visitor is already gone because they came with a question and received a history lesson.
Good web text is about: first the answer, then the explanation, and only then the company story for those who stay. That is not less professional, it is more polite to the reader.
What you get.
- Texts that make clear in one sentence what you do.
- A structure that starts from your customer's question, not from your organigram.
- One search term and one goal per page.
- A FAQ per page, because that is what search engines and AI assistants pick up.
- Titles and descriptions provided, not invented afterward.
- One round of feedback, so it becomes your text and not ours.
So it proceeds.
What customers usually ask first .
Usually not in advance and that often works to your advantage. We ask the questions that your customer is also asking. We take the jargon from you and you check whether it is correct.
In Dutch, with Flemish word choice and sentence structure. A Flemish reader immediately feels when a text is written in the Netherlands, even if he cannot say why.
Enough to fully answer the question and no more words. For a services page, this usually amounts to seven to a thousand words.
We use tools where they save time, for example in research and in a first draft. But every text that goes out with you is written or thoroughly revised by a human. A text that just comes out of a machine is recognized by your reader and Google as well.
