Make twenty years
visible.
We started with the most difficult piece.
In 2006, no entrepreneur was losing sleep over their place in Google. We were already doing nothing else. Ten blue links and the question of how to get in between them.
Advertisements were added, then social media, and recently visibility in the AI assistants where your customer today asks their questions. Each time because customers asked for it and only after we had understood it ourselves.
The last step was the biggest. A campaign without images, text, and a decent website lands nowhere. So we started making those ourselves, instead of referring customers and hoping it would work out.
How we got here.
We sell nothing
that we do not understand ourselves.
Four agreements with ourselves.
No values on a wall. Four things you can hold us to.
- We say it when something makes no sense.
Not every channel fits every business. Someone who burns money for three months in a place where their customers are not will not come back a second time. - Everything we create is measurable.
Also a film, also a corporate identity. Not because numbers are everything, but because a conversation otherwise only revolves around taste. - One point of contact.
You don't call one for your website and another for your ads. We arrange among ourselves who does what. - We write down what we agree on.
What we do is on paper and what is not included is too. That saves discussions that this sector knows all too well.
About twelve colleagues.
Strategy, technique, design, text, and camera. Together enough to do everything ourselves, small enough to know what you're working on.
Optimize at IDcreation.
Two sister companies in the same building, with the same coffee machine and a different specialty.
Optimizer takes care of your visibility and for websites and web shops as most companies need. IDcreation has been building custom applications for thirty years, with connections to ERP and other systems.
Want to know more? Visit idcreation.be.
- A regular site or web shop? Then you are at the right place with Optimizer.
- An application with connections to your own systems? Then the right team is two doors down.
- In both cases, you don't have to look for a second supplier.
- busy with online visibility
- disciplines under one roof
- colleagues, one point of contact
- active throughout the country
What people ask us about ourselves.
In Gullegem near Kortrijk, in the Bissegemstraat. We work for clients all over Belgium and come on-site for consultations and recordings.
About a dozen people: strategy, technology, design, text, and camera. Small enough that everyone knows what you are working on, big enough that there is always someone available.
For both. Part of our clients are SMEs with a handful of employees, another part are organizations with multiple locations. The approach is the same, the scale differs.
One fixed person, from the first conversation to the monthly report. Behind the scenes, several colleagues are working on it, but you only need to know one.
Optimizer takes care of your visibility and for websites and webshops like most companies need. IDcreation builds custom applications with links to ERP and other systems. Same house, different specialty.
Gladly. An hour with us says more than ten pages of website. You can immediately see who is working on it and how we are doing.
Regularly yes. What is available can be found in our job vacancies. If there is nothing listed and you still think you fit in with us, please let us know.
