Online marketing
To be found
at the right moment.
Google, ads, and recently also the AI assistants. We ensure that your company is present at the moment when someone searches for what you sell.
There are two types of customers.
We have been doing this since 2006. Back then, it was only Google with ten blue links. Today, there are ads above, maps beside, videos in between, and an AI assistant increasingly provides the answer immediately without any clicks.
That changes the rules of the game, but not the question:
is your company there, or is your competitor?
- Those who already know you.
- Those who type a question today. That second group is by far the largest, and it decides in a matter of seconds who they click on.
Who searches,
almost buys.
Five ways to get found.
Rarely all five at the same time. We start where it is fastest to gain something in your market.
This is how we approach it .
No promises about positions. There is a plan, figures and explanation.
Twenty years of numbers, not twenty years of promises.
This is where Optimizer started, long before there was talk of video or corporate identity. You can notice that background in the way we work.
See also content en websites and webshops.
- We do not promise first place. Those who do know they cannot guarantee it.
- You receive the same figures each month in the same way, so you can compare for yourself.
- What we write and film is immediately made to be found.
- One point of contact, even when three channels are running simultaneously.
The answer is
for the question asked.
- 2006 active in search engines
- 4 channels under one roof
- 1 monthly report, in human language
- BE active throughout the country
What customers usually ask first questions.
Expect three to six months before you really feel it, and longer in a market with heavy competition. The first movements are usually seen after six to eight weeks. Those who need faster results should start with advertisements in the meantime.
With ads, you buy visibility: you're there tomorrow and you disappear the day you stop paying. With SEO, you build visibility: it takes months, but it stays. Most companies do well to work with both.
More and more people are asking their questions to an AI assistant instead of a search engine and are receiving one written answer back. Those assistants pull that answer from websites. Those who write clearly and structured are mentioned. Those who write in hollow words do not exist.
Usually yes, at least on a few points. Speed, structure, and texts also determine your position. What needs to be done, we will say after the inspection and you decide whether we do it or your current supplier.
This happens often. We say what needs to be done technically, your web developer carries it out, and we check the result. If that runs into difficulties, we can take care of it ourselves.
Yes. Many clients start with Google Ads because it provides results the fastest and only later expand.
From industry and construction to trade and services, in both B2B and B2C. The approach differs, the principle does not.
Access to your website and your existing statistics and one hour conversation with someone who knows the customers. That is sufficient to carry out the audit.
Certainly. Then the emphasis is on your Google Business profile, on local search terms, and on reviews, and much less on the broader work.
Online marketing works best together with.
Websites
The place where everything comes together and where the request comes in.
Social media
Stay present where your customer spends their time.
Video
Image that sticks, from corporate film to reel.
Photo
Your company, your team, and your products at their best.
Content
The texts that do the work, on your site and beyond.
Branding
One line in everything, from your logo to your invoice.
