Brand book
The agreements
on paper.
A corporate identity falls apart on the day someone else makes something.
As long as one person designs everything, it remains correct. But then a colleague makes a presentation, a supplier an advertisement, and a new employee a poster for the open house. Three times a different blue, three times a different font.
A brand book solves that without anyone having to check. The agreements are in it and the templates are ready, so the right way is also the easiest.
What you get.
- The colors with their codes for screen, print and lettering.
- The fonts with their application: titles, text and exceptions.
- Rules for the logo: minimum size, free space and what is not allowed.
- Examples of good and bad application, because that works the fastest.
- Templates for presentations, quotes, letterhead and social messages.
- One file that you can forward to any supplier.
So it proceeds.
What customers usually first ask.
Right then, because with ten people everyone contributes something from time to time. It doesn't have to be a thick book: ten pages with the colors, the fonts, and the templates are often sufficient.
The corporate identity is the design itself. The brand book is the manual that goes with it, which allows others to work with it without breaking the appearance.
That's exactly the intention. Sending one file to a printer, a stand builder, or an external designer saves half an hour of explanation each time and prevents discussions.
Occasionally, when there is an application that is not yet included. That is usually a small addition, not a new document.
